MIXING LAB
Madrid. 2022
We made the Madrid night bloom at the Schweppes Selection Mixing Lab at the Santa Barbara Palace.
This campaign was not just about seeing it, it had to be experienced. That's why, with the campaign, we planted the seed from which the brand's largest Brand House to date was born. A botanical garden? A mixing lab? Both at the same time.
3D Rendering
Making Off
Live
> Agency: La Despensa + Supernormal
> Role: Executive Creative Director
> Client: Schweppes
> Location: Madrid
> Year: 2022
In the Schweppes Selection Mixing Lab we created together with La Despensa, a unique experience by merging a garden and a laboratory. Botanicals are mixed with you to awaken dormant sensations and achieve a new dawn in the mouth. The Palacio de Santa Bárbara was transformed into a magical garden with containers, test tubes, bottles, jars, decanters and glasses, along with bubbles, lemons and flowers, where visitors could step into the iconic neon of Schweppes Callao, while enjoying music and the best cocktails prepared by the brand's experts.
"This is not just any forest, it's a forest where the best of Schweppes is born. Botanicals that mix with you to awaken sensations that were dormant. The result will be a new dawn in your mouth..."
And to culminate the visit, in the great hall of the palace, we wanted everyone to be able to get inside the iconic neon of Callao de Schweppes. A space where music, effervescence and the best cocktails prepared by the Brand Ambassadors of the brand were the protagonists. Hinds, Carolina Durante, Kimberly Tell, Soledad Vélez, Bejo, citrus music... were the soundtrack. And Borja Cortina, Alberto Pizarro, Nagore Arregui and Diego Cabrera put that twist to the bar with molecular mixology and cocktails with a very original twist.